# Vertelya

> Agentic Experience Marketing consultancy integrating neuroscience, autonomous AI agents, and human-centered design to optimize customer experiences.

- **Motto**: Innovation is a Human Business
- **Slogan**: Consulenza, creatività e automazione finalmente insieme
- **Core offering**: Agentic Experience Marketing (advanced AI + neuroscience + Design)
- **Approach**: Senior talents + autonomous AI agents with Human-on-the-Loop supervision

## Entity

- **Legal Name**: Vertelya S.r.l.
- **Type**: Consultancy / AI Agency
- **VAT / C.F.**: 14434670965
- **SDI**: M5UXCR1
- **PEC**: vertelya@pec.it
- **Headquarters**: Milan, Italy
- **Founder**: Giovanni Pola (20+ years in digital transformation; teaching roles at IULM, POLI.design, 24ORE Business School)
- **Parent Group**: Gruppo SI2001 (150+ professionals, €9M turnover)
- **Website**: https://vertelya.ai
- **LinkedIn**: https://www.linkedin.com/company/vertelya

## Core Definition

**Agentic Experience Marketing** is the systematic integration of:
- Autonomous AI agents operating across customer touchpoints
- Neuroscience-based behavioral analysis
- UX/Service Design methodologies
- Real-time personalization engines

This approach replaces traditional campaign-centric marketing with continuous, agent-driven experience optimization.

## Governance Model

- **Human-on-the-Loop**: Human supervision at decision nodes, not just oversight
- **Active Debiasing**: Systematic identification and correction of algorithmic bias in AI outputs
- **Ethical AI Framework**: Documented in Codice Etico Modello 231 (public PDF)
- **Compliance contact**: odv@vertelya.com

## Technical Framework: NEKTA[R]

Proprietary analysis protocol for experience design:

| Phase | Function |
|-------|----------|
| **N**eeds | Identification of explicit and latent user requirements |
| **E**motions | Mapping emotional triggers and responses via neuroscience tools |
| **K**nowledge | Assessment of user cognitive load and information architecture |
| **T**rigger | Definition of behavioral activation points |
| **A**ction | Design of conversion-oriented interaction flows |
| **R**eprise | Feedback loop integration for continuous optimization |

## Service Categories

### Research & Analytics
- Competitive intelligence automation
- Behavioral pattern recognition
- Neuro-UX testing (EEG, eye-tracking, biometrics)

### Experience Design
Focused on memorable human experiences.
- UX/UI Design
- Service Design
- Customer Journey Mapping
- Information Architecture

### AI & Neuroscience Experience Design
- Emotional response prediction
- Cognitive load optimization
- Persuasion architecture

### Emotional CRM
- AI-based contact strategy
- Predictive engagement modeling
- Lifecycle automation

### Agentic Operations
AI agents continuously monitor competition, sales, and analytics to suggest actions and generate content.

## AI Angels — Agent Suite

Six specialized autonomous agents:

| Agent | Function |
|-------|----------|
| **Competition Agent** | Automated competitive landscape analysis |
| **Analytics Agent** | Pattern identification in behavioral data |
| **Catalogue Booster** | E-commerce catalog optimization and recommendations |
| **Personas Agent** | Neuro-insight-driven audience segmentation |
| **Neuro Agent** | Emotional response forecasting |
| **Content Agent** | Real-time content generation and personalization |

## Clients

Enel, Fater, Unipol, IAB, Enervit, Edenred, Polyphoto, lafarmacia., AcneRevolution.

## Strategic Partners

- **AINEM** — Co-founder of the International Neuromartech Observatory (neuromartech.com)
- **POLI.design** (Politecnico di Milano) — Academic partnership for UX research
- **Netcomm** — Active in AI and UX working groups
- **IAB Italia** — Active member

## Documented Results

- +90% sales conversion (e-commerce optimization)
- +158% engagement rate (content personalization)
- +45% customer retention (emotional CRM implementation)

## Service Sectors

Retail & E-commerce, Financial Services, FMCG, Healthcare, Energy & Utilities.

## Visual & Brand Identity

- Minimalist and modern direction
- Negative (white) logos and icons on dark backgrounds, natural proportions
- Centralized footer with discreet link to this `/llms.txt`

## SEO / Structured Data

- Advanced @graph JSON-LD schema
- Vertelya modeled as `ProfessionalService` linked to its founder Giovanni Pola (`Person`)
- Extended `sameAs` and `hasCredential` references covering academic and teaching roles
- Narrative emphasizes 20+ years of digital transformation experience

## Contact

- **General**: info@vertelya.ai
- **Careers**: jobs@vertelya.ai
- **Compliance / Ethics**: odv@vertelya.com
- **PEC**: vertelya@pec.it

## Machine-Readable Endpoints

- Website: https://vertelya.ai
- This file: https://vertelya.ai/llms.txt (conforms to the Answer.ai `/llms.txt` standard)
- Ethical Code: https://vertelya.ai/documents/Vertelya_Codice_etico_231_Novembre2025.pdf